RCGD x AMUR
New York, NY (February 22, 2019)- AMUR, a clothing collection born from the concept that great style does not have to come at the expense of our environment , is proud to announce a capsule collection in collaboration with Suzy Amis Cameron’s Eco-Fashion Campaign, Red Carpet Green Dress .
The collection titled AMUR x RCGD, is comprised of nine styles which include separates as well as dresses all made from sustainably sourced materials. Notable fabrics include GOTS certified organic cotton, regenerated duchess satin made from New Life, a yarn spun from recycled post-consumer plastic, Asahi Kasai cupro, a Japanese fiber that is made from cotton linter which is waste from cotton production and a Viscose Linen blend, responsibly sourced and FSC certified.
The line was unveiled at Red Carpet Green Dress’s annual Pre-Oscars Celebration on Thursday, February 21 in Beverly Hills and is now shoppable at Amur.com as of February 21st, as well as select styles at Bloomingdales in March. Twenty five percent of the proceeds of sales from Amur.com will be donated to MUSE School CA, a non-profit educational organization co-founded by Amis Cameron and her sister Rebecca Amis.
"It's an honor to partner with a brand like AMUR, a company who shares our vision and purpose for sustainable fashion. Together we are able to help transform people's perception of what ethical-wear looks like. It's sexy, it's beautiful, well-made and helps make our environment better to live in now and for years to come." - Suzy Amis Cameron
Mitchell Hops, President, CEO of AMUR, JS Group International states “Suzy has long been an environmental advocate and trail blazer in bringing awareness to sustainable fashion for the last 10 years through her organization, Red Carpet Green Dress. We’ve followed her and RCGD for quite some time and couldn’t be more excited about the opportunity to partner with her on this capsule collection.”
AMUR is a clothing collection created in New York City that was born from the concept that great style does not have to come at the expense of our environment—and that design can strike a balance between beauty and good intentions. It’s an approach that’s woven into our very name: A Mindful Use of Resources. Sustainably sourced materials fit effortlessly into a modern urban lifestyle, while the details—vivid prints, sharp tailoring, a dash of feminine flou—lend each piece an element of novelty and adventure. These are silhouettes for a contemporary woman confident enough to live conscientiously and carry a look from day to night with ease. AMUR believes nature is the ultimate luxury. The interplay between creativity and the environment is essential to the brands worldview.
ABOUT RED CARPET GREEN DRESS:
Red Carpet Green Dress is an internationally recognized organization that combines the worlds of fashion and sustainability. Currently in its tenth year, the campaign was conceived by Suzy Amis Cameron during the press tour for her husband, James Cameron's film “Avatar”. Her hope is to draw attention to the importance of more sustainable practices in fashion by challenging designers from around the world to think about fashion in an eco-friendly context. The campaign also raises funds for MUSE School CA, a non-profit educational organization that Amis Cameron co-founded with her sister Rebecca Amis, in Calabasas, California.