ABOUT US
AMUR is a bold, vibrant ready-to-wear brand that pushes the boundaries of sustainable fashion. Defined by strong shapes, unique prints, and joyful color palettes–the collection is an uncompromising celebration of femininity. AMUR expresses a positive vision for our future through its commitment to a mindful use of resources.
Daring. Joyful. Ever-evolving sustainable pieces. AMUR’s collection is an expression of your most vibrant self now and into a brighter, more beautiful future.
How We Started
In 2017, a collective of fashion industry icons had a shift in their thinking – about the way we design, the materials we select, and their impact on the environment. They set out with a goal to change the landscape of responsible fashion beyond wardrobe basics; to offer customers timeless yet fashion forward contemporary RTW and evening dresses.
AMUR was founded in New York City and has become a brand favorite for tastemakers, influences, and celebrities for our offering of bold and lasting garments that are luxurious and conscientious.
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Sustainability
Designed for now and what’s next; AMUR is rewriting the narrative of responsible dressing–forward of trends, ahead of seasons, and onward to a more sustainable future.
AMUR designs wardrobe building pieces crafted to outlast seasons and trends while minimizing our use of resources and maximizing our impact on the future.
Fabrics
We believe nature is the ultimate luxury. At the heart of AMUR is a focus on fabrics. All materials are sourced with an eye toward environmental good, whether organic and natural fabrics, reclaimed fibers that conserve material resources or trims made by artisan collectives in the developing world.
While it’s an evolving process, one we’re continually striving to improve, each piece in the collection embodies a singular philosophy: that mindful living will always be in style.
100% of our fabrics are made responsibly sourced from natural fibers, cellulosic fibers, and recycled/reclaimed materials.
Where to find AMUR
Body-positive shapes, coveted prints, show-stopping colors–AMUR’s collection embodies the spirit of the woman who standouts and turns presence into impact.
Our collection is boldy designed and sustainably crafted for the mindful woman. The collection is sold at fine retailers globally.